The Post-Launch Reality
Within months of launch, many organisations face: • Outdated pages because no one owns updates • Blog sections with no new content since launch • Staff who do not know how to use the CMS • Updates bottlenecked through a single person
Plan These Before Launch
**Who updates what?** Define ownership per section — avoid vague responsibility. **How often?** Set realistic frequencies: some pages weekly, others quarterly — match team capacity. **CMS training** — include hands-on training in project scope, not as an afterthought. **Templates & permissions** — design templates for consistent content; set permissions so the right people can update without IT every time.
The Cost of Not Planning
Sites that are not maintained become liabilities — outdated content hurts credibility, SEO and visitor trust.