Common Bottlenecks
**Shared inbox black hole** — Without CRM integration, submissions land in a shared mailbox; ownership is unclear and leads slip through. **Manual re-keying** — Staff copy data from forms into CRM or spreadsheets, causing delay, error and duplication. **No automated acknowledgement** — Enquirers hear nothing for days; prospects feel ignored. **No status tracking** — No visibility on which enquiries were followed up, which are pending or stale. **Disconnected campaign data** — Marketing drives form fills but source is not tied to outcomes.
How to Fix It
• Connect forms directly to CRM — automate lead creation • Send automated acknowledgement emails • Implement status tracking and assignment rules • Trigger follow-up tasks and reminders • Report campaign source through to conversion