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iGears Editorial Team

How to use Google Postmaster Tools: what it can and cannot show

Verify your domain with a DNS TXT record before using Google Postmaster Tools. Data appears only with enough Gmail volume; blank data or 0% alone does not establish reputation or inbox placement.

Illustration of website email passing through a sending service and authentication checks to an inbox

How to check it yourself

  1. Add example.org.hk and ask the DNS administrator to publish the verification TXT value supplied by the tool; do not copy the example token.
  2. After verification, review compliance status, spam rate, authentication, encryption and delivery errors.
  3. Check traffic by date; low-volume days may have no data. The current interface has no domain reputation rating.
  4. Read charts alongside actual bounces and headers. Rejected mail never reaches the inbox, so 0% user-reported spam does not prove inbox placement.

Record examples

Illustrative only: do not copy into production settings. Use the values supplied for your organisation.

example.org.hk TXT "google-site-verification=EXAMPLE_TOKEN_DO_NOT_COPY"

Common causes

Missing data may simply mean insufficient Gmail traffic. Treating blank data, 0% or a legacy reputation rating as proof of success can mislead.

When to get help

Ask the DNS administrator and email provider to help if verification or bounce interpretation is unclear. The free check reviews data only with access granted.

Want someone to help review it? Apply for a free IT platform check.

Monthly capacity is limited. Applications are handled in order of receipt.

Free IT platform check

Frequently asked questions

Why is there no data?

Days with insufficient Gmail volume may show no data. Check domain verification and dates.

Does 0% spam mean everything reaches the inbox?

No. Rejected mail never reaches the inbox; 0% user reports does not prove inbox delivery.

Is there a domain reputation rating in the current interface?

The current interface has no domain reputation rating. Do not interpret blank data or 0% as good or bad reputation.

Is a DNS change needed?

Domain verification requires the supplied DNS TXT record. You or your DNS administrator add it; the read-only check makes no changes.

References